Center advertising costs: The Minister of the Union has provided information in the Upper House on how much money the Modi government has spent on its schemes and advertisements related to government work. Information and Broadcasting Minister Anurag Thakur told Rajya Sabha on Thursday that the government has spent 911.17 crore Rs on advertisements in newspapers, TV channels and web portals for the past three years. Thakur also informed in a written answer to a question that from the financial year 2019-20 to June 2022, the ads were paid for by the Central Bureau of Communications. It is worth mentioning that the Rajya Sabha members had applied in more detail about the total cost of advertising in the media from the year 2014 onwards, year-on-year and during the current financial year.
how much was spent on newspapers
Information and Broadcasting Minister Anurag Thakur stated that the government spent Rs 295.05 crore on ads in 5,326 newspapers in 2019-20, Rs 197.49 crore on ads in 5,210 newspapers in 2020-21, Rs 179.04 crore on 4-204 newspapers in 2020. Rs. In 2022-23 until June, Rs 19.25 crore was spent on ads in 1,529 newspapers.
Also advertisements worth millions on TV channels
Anurag Thakur said the government spent Rs 98.69 crore on commercials on 270 TV channels in 2019-20, Rs 69.81 crore on commercials in 318 TV channels in 2020-21, and Rs 29.3 crore on commercials in 265202 channels. -22. and spent Rs 1.96 crore on commercials in 99 TV channels until June 2022-23.
spent so much on wave sites
The Union Minister said in a written response to a question from Congressman Digvijay Singh that the government spending on ads on web portals was Rs 9.35 crore on 54 sites in 2019-20, Rs 7.43 crore on ads on 72 sites in 2020-21, 2021- It was Rs 1.83 crore on ads on 18 sites in 22 and Rs 1.97 crore on 30 sites in 2022-23 until June.
The Assam government had accounted for the cost of advertising
It is worth noting that the Assam government before this had also accounted for the cost of advertising in the Assembly a few months ago. According to the information in the assembly, the cost of ads from the Assam government has increased to more than Rs 45 crore in the financial year 2021-22, which was more than Rs 5 crore in 2010-11. The trend of annual spending on advertising has increased between 2010-11 and 2021-22, except in 2017-18, when spending was lower than the year before. Assam’s Minister of Information and Public Relations, Piyush Hazarika, said in response to a question that in the financial year 2021-22, Rs 45,05,10,580 was spent on government advertising through various media institutions.
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